It’s More Important Than Ever To Be Mobile Friendly: Here’s Why

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Mobile technology is a big topic of conversation here, for several good reasons. More than 2/3 of all web traffic takes place via a mobile device; most often smartphones and tablet computers. The 2014 holiday season saw more than one in every five sales taking place via mobile device. 80% of web users report a smartphone is their preferred device for search. The world has reached and passed a vital tipping point: mobile is more important than...

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Ditch The Card: Mobile Loyalty Programs May Be The Next Big Thing

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Last week, we talked about why mobile matters to the Must-Have Brand. This week, we’re going to continue with the mobile theme, focused on one particular tactic that should be of interest to every jewelry brand out there: the loyalty program.

If there’s one thing every jewelry brand wants, it’s fanatically loyal fans. Pandora’s certainly cracked the code: we've all heard the stories of shoppers who cross state lines (and in some...

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To Be The Must Have Jewelry Brand, Know Why Mobile Matters

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Many more people go online using their smartphone or tablet computer than via a laptop or desktop computer. In fact, over 60% of all web traffic occurs via a mobile device. If you've been following the tech trends, this probably isn’t news to you – but it may very well be news to the jewelry retailers who are carrying your brand. What can you do to help them sell more jewelry in this brave new world?
Let Them Know How Much Mobile Matters...

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Understanding Agnosticism: Platforms & Devices Don’t Matter As Much as They Used To

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When you’re talking about building your jewelry brand online, a phrase you'll hear a lot is agnosticism – customers are said to be platform agnostic, device agnostic, or both. Understanding what this means and why it’s important is a critical aspect of becoming a top jewelry brand.

Defining Platform Agnosticism
There are several places where your customer can encounter information about your jewelry brand. They can find beautiful...

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The Secret of Being the Must Have Brand? Help Your Retailers Sell You

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If you’re part of the marketing or management team at Pandora, Alex & Ani, or other top jewelry brand, you don’t need to read this blog post. It contains information you clearly already know. On the other hand, if you’re a jewelry brand or a designer working on building your brand who doesn't yet have that level of national name recognition, keep reading.

What makes a must-have brand a must-have? Having a great product isn't...

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