Snapchat is Getting Ready to be Your Next Sales Channel

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This year, Snapchat turns five years old. If the platform was a person, it would be the age of a kindergartner – a time of serious change and maturation in any child’s life. And in fact, Snapchat is getting ready for some big changes. Earlier this month, Snapchat announced it is working on an API that will allow it to significantly increase the amount of e-commerce opportunities it makes available to retailers.

An API, or application...

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Rose Quartz & Serenity Chosen as Pantone’s Colors of the Year for 2016

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One of the best practices we recommend to our jewelry retailer clientele is the creation of an annual marketing calendar. Sketching out, in advance, the 6-8 major promotional pushes you’ll be making in the weeks, months, and seasons to come can help you boost your store’s overall profitability: not only will you make buying decisions more strategically, you’ll be giving yourself enough time to connect with your customers in a meaningful...

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Mobile: Making The Holidays Merrier for Retailers

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The holiday crunch season is officially here. Make sure you’re paying plenty of attention to your mobile messaging. Target recently reported, via Think With Google, that more than 75% of all of their customer’s shopping experiences begin on a mobile device. While that number may be on the high side due to Target’s size and prominence, it’s not far from what most retailers can expect as the norm.

It’s impossible to overstate how...

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And Now For Something Completely Different…

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We wish we had known about this particular election campaign before the polls closed. Jeweler Larry Jaffe would have definitely gotten our vote for the most creative marketing campaign we’ve seen in a while. Rather than trying to connect with his customers using traditional romantic, fashion, or bridal imagery, Jaffe “ran for office,” using road side signs and a social media campaign urging voters to choose him as their jeweler....

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Where Should You Be Advertising To Attract Your Community’s Affluent Customers?

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Art Basel Miami is one of the most prestigious art fairs in the world. This is where billionaires go when they need a painting for the guest bedroom; last year’s most expensive artwork commanded a $5 million dollar price tag. Attendees as Art Basel Miami had more than artwork to look at: there was plenty of sponsorship from the world’s most high end luxury brands.

Doug Gollan, writing for Centurion, made a really interesting point. He...

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Book It: Scheduling Appointments Is Smart Customer Service

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When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule an appointment or RSVP with you. Many jewelers shy away from this idea, worried that it will seem like a hassle or an imposition, but really, nothing could be further from the truth.

Here are 3 reasons why your customers are happy to book appointments:
Reason #1: They really, really need your help....

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The Emoji Imperative

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Domino’s isn’t exactly known for having the world’s best pizza, but they’re definitely ahead of the curve on one marketing trend: the use of emojis. The pizza delivery service has implemented a system that lets users store their favorite pizza order and then, whenever they’d like to have a pizza delivered, all they have to do is send Domino’s the pizza emoji. It’s quick, simple, and very appealing to their customer base....

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Want To Help Your Bottom Line? Help Your Customers

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There’s a lot of marketing advice out there for retailers that’s fairly obvious. The National Retail Federation turned to retailing expert Rohit Bhargava for some insights that were a little less common. You can read all of his thoughts here. For our purpose of effectively promoting fine jewelry stores, I’d like to focus on just one of his points: the need to be helpful to your customers.

Customers place a high value on informative...

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Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!

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The holiday shopping season is almost here. Get ready to be busy: according to a recent study released by the American Affluence Research Center, the nation’s wealthiest people are planning to increase their holiday spending by 4%. And if Back to School sales numbers are any indicator, the other 90% are ready to spend more at Christmastime too: forecasters are expecting a sales increase of between 2.4% – 5.7%.

Now is the time to...

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Want To Be Known For Having the Looks Teens Love? The 4 Social Media Platforms You Need To Know

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For the jewelry retailer who specializes in trendy fashion pieces for the teen and young adult market, Business Insider’s most recent research report  is must-read material. Detailed therein are the demographic details that make it easy to understand which social media platforms are most relevant to reaching your customers.

Instagram has captured this portion of the marketplace. Almost 1/3rd of teens rate Instagram as the most important...

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