Earlier this week, I met with the owner of a small chain of jewelry stores. Business has been good, but not great, and she wasn't exactly sure why. “We’re doing everything we’re supposed to – or at least I think so,” she told me. “We've got a website, we’re on social media, we place sponsored content, the whole bit. But I’m not sure how this is translating into actual sales.”
This is not an unusual situation. Jewelry...Continue Reading
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