Social Media Makes Life Easier for the Luxury Brand

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The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a changing market. Millennial customers have less money than their parents did, and there’s a tendency to prioritize spending on experiences rather than possessions; this is a challenge for all fine jewelry brands. You can read an...

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Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!

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The holiday shopping season is almost here. Get ready to be busy: according to a recent study released by the American Affluence Research Center, the nation’s wealthiest people are planning to increase their holiday spending by 4%. And if Back to School sales numbers are any indicator, the other 90% are ready to spend more at Christmastime too: forecasters are expecting a sales increase of between 2.4% – 5.7%.

Now is the time to...

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The Five Second Challenge: Creating Videos That Don’t Get Skipped

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Video content is such an essential part of today’s marketing mix. People enjoy video content and consume it heavily, whether that’s through social media, YouTube, or even website embeds. However, people are also incredibly impatient. A video needs to capture its audience almost instantly – certainly before YouTube’s Skip button kicks in at the five second mark.

Google, which owns YouTube, has released a series of recommended best...

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Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

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Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up until this point, Google+ has not been a site widely known for fashion or jewelry content, and the platform has been struggling to find an audience. To counter this, over the past few days, Google+ has been rolling out a new feature called Collections.

Collections transforms the experience of being on...

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#WeddingWednesday: Using Hashtags to Promote Bridal Jewelry on Social Media

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Hashtags are a social media convention in which the pound symbol (#) is used in front of a word or phrase in a post. Hashtags are searchable, meaning that anyone who’s interested in what the social media conversation around engagement rings might be, for example, simply has to do a search for #EngagementRing. You can use hashtags on Twitter, Facebook, Pinterest, Instagram and Google +.

Selecting which hashtags to incorporate into your...

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