Jewelers: Is Going To Your Website Like Visiting Your Store?

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I’ve just gotten back from a round of at several jewelry industry conventions and I have to share a story I heard from a retailer with you.
Like many jewelers, this particular retailer carries a mix of their own custom jewelry creations and several designer lines. They’ve been in business for a quite a few years. Over that time, they’ve dropped and added a few different lines, as fashion trends and industry circumstances have changed....

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5 Essential Elements Every Jeweler’s Website Must Have

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The single most important thing to understand about effectively marketing jewelry is that your website is the heart of your business. It must be well-designed, engaging, and robust enough to meet your customer’s expectations. That’s not all. There are five website elements that are absolutely non-negotiable. You have to have them. Here’s what they are.

Mobile Readiness
More than half of all internet traffic occurs via a...

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