Work It, Girl: The Shift from “Deserved” to “Earned”

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If you’re a Millennial, the economy’s been in pretty rough shape for pretty much your entire life. At the same time, it’s been absolutely normal for women to be active in the workforce, every bit as ambitious and successful as their male counterparts. These two factors are part of what Centurion editor Hedda Schupak has identified as a shift in affluent individual’s luxury buying patterns: while Millennials are buying jewelry, they’re...

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Book It: Scheduling Appointments Is Smart Customer Service

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When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule an appointment or RSVP with you. Many jewelers shy away from this idea, worried that it will seem like a hassle or an imposition, but really, nothing could be further from the truth.

Here are 3 reasons why your customers are happy to book appointments:
Reason #1: They really, really need your help....

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The Emoji Imperative

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Domino’s isn’t exactly known for having the world’s best pizza, but they’re definitely ahead of the curve on one marketing trend: the use of emojis. The pizza delivery service has implemented a system that lets users store their favorite pizza order and then, whenever they’d like to have a pizza delivered, all they have to do is send Domino’s the pizza emoji. It’s quick, simple, and very appealing to their customer base....

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Want To Help Your Bottom Line? Help Your Customers

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There’s a lot of marketing advice out there for retailers that’s fairly obvious. The National Retail Federation turned to retailing expert Rohit Bhargava for some insights that were a little less common. You can read all of his thoughts here. For our purpose of effectively promoting fine jewelry stores, I’d like to focus on just one of his points: the need to be helpful to your customers.

Customers place a high value on informative...

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Social Media Makes Life Easier for the Luxury Brand

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The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a changing market. Millennial customers have less money than their parents did, and there’s a tendency to prioritize spending on experiences rather than possessions; this is a challenge for all fine jewelry brands. You can read an...

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Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!

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The holiday shopping season is almost here. Get ready to be busy: according to a recent study released by the American Affluence Research Center, the nation’s wealthiest people are planning to increase their holiday spending by 4%. And if Back to School sales numbers are any indicator, the other 90% are ready to spend more at Christmastime too: forecasters are expecting a sales increase of between 2.4% – 5.7%.

Now is the time to...

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Want To Be Known For Having the Looks Teens Love? The 4 Social Media Platforms You Need To Know

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For the jewelry retailer who specializes in trendy fashion pieces for the teen and young adult market, Business Insider’s most recent research report  is must-read material. Detailed therein are the demographic details that make it easy to understand which social media platforms are most relevant to reaching your customers.

Instagram has captured this portion of the marketplace. Almost 1/3rd of teens rate Instagram as the most important...

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Instagram Is Incredibly Important To Your Youngest Fans

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The experiences we have as teenagers and young adults influence the rest of our life. It is during this particular period in our lives, the time when we’re poised between the certainties of childhood and the anxiety of adulthood that we tend to be the most open and receptive to new aesthetic experiences.  Some fashion experiments we make as teens turn out to be cringe-worthy in retrospect, but there will be at least a few looks that become a...

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Have You Told Your Designer’s Story?

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Style.com has a great story running right now about four fashion models who have become jewelry designers. It’s always important to remember that jewelry sales has always been about storytelling, whether it’s the tale of how gorgeous your customer will feel when she’s wearing your ring or the backstory that details how a particular design has come into being.

We know that satisfying today’s customer means generating a steady...

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The Strategic Use of #BackToSchool

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It’s back to school season, which means legions of fashion-conscious teens and their parents are checking out all the deals on social media. Make sure you’re part of that experience through strategic use of hashtags designed to capture your local customers’ attention. Be aware that different social media platforms have different hashtag conventions – in other words, an Instagram post can easily have more than 10 hashtags, while on...

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