Not everyone knows the term “retargeting ads” but practically everyone’s seen them in action. After you visit a website – let’s use Ed’s Eggrolls for our example – ads for Ed’s Eggrolls begin mysteriously showing up when you log onto Facebook or visit your favorite news website. It’s not a coincidence, and Ed’s not actually psychic and strategically pre-buying ad space in the areas he knows you’ll look; instead, what we...Continue Reading
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